OUR CLIENTS
- American Transmission Company
- Aurora Health Care
- Bay Pointe Condominiums
- Calpine
- CenterPoint Properties Trust
- Cleveland Electric Illuminating
- EcoEnergy
- Fair Liquidation of Waste(FLOW)
- Florence County
- Guardian Pipeline
- Invenergy Wind
- The McCartin Group
- Mid-America Interconnected Network
- NextEra Energy
- ONEOK
- PrimeCo Personal Communications
- R.C. Cord, Inc
- Silver Spray Service
- TransCanada Pipelines
- Union Pacific Railroad
- Viking Voyageur Gas Transmission
- William Charles, Ltd
- Wisconsin Electric Power Company
- Wisconsin Public Power
American Transmission Company Services Provided
The Client
American Transmission Company, LLC Pewaukee, Wisconsin
The Issue
When American Transmission Company was created by Wisconsin legislation in 1999, CEO-elect Jose Delgado needed internal and external communications management for the startup company. Compounding the urgency: ATC was on the fast track, charged with becoming fully operational by January 1, 2001.
The Action
Neil Palmer & Associates was retained to manage the communications function.
The agency coordinated the flow of information from ATC to employees, potential customers, trade media and other key stakeholders. Neil Palmer & Associates worked closely with human resources, regulatory and legal teams to address information needs and develop ATCs identity and outreach materials.
The agency performed tasks as follows:
Developed content and managed the Web site.
Served as media relations contact.
Created stakeholder databases and coordinated stakeholder outreach.
Developed logo and visual identity standards.
Created communication collateral, including letterhead, business cards and presentation folders.
Facilitated employee communication and recruitment.
The Results
Communications management was so successful that when ATC hired a full-time communications staff in August 2000, Neil Palmer & Associates consultants have represented ATC in public meetings as a information source on electric and magnetic fields, developed and helped implement a comprehensive local outreach plan on a sensitive urban forestry project and continues to provide local government relations assistance for ongoing projects.
