Neil Palmer & Associates Our Clients

The Client
Mid-America Interconnected Network, Inc. - Lombard, Illinois

The Issue
Mid-America Interconnected Network (MAIN), one of 10 electric reliability councils that make up the North American Electric Council, needed a public affairs strategy to position MAIN as the source of credible information about electric reliability.

The Actions
Neil Palmer & Associates developed key messages for organizational positioning, reliability of the region's power supply and Y2K remediation and preparedness. Other steps in the public affairs strategy included:
• Developing an emergency communication plan.
• Facilitating communication and information sharing on industry issues among member companies.
• Developing and disseminating information materials to member companies to ensure consistent and complementary messages.
• Initiating and maintaining relationships with major media and trade press.
• Assuming the role of on-site spokespersons in times of power shortages or other reliability issues.

Neil Palmer & Associates coordinated regional communication efforts from the MAIN Coordination Center during several days of energy shortages in the summers of 1998 and 1999. The agency also served as on-site communication manager during the Y2K rollover.

The Results
As MAIN's representative, Neil Palmer & Associates positioned the organization as a major source of information on electric reliability in the region.

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